The way people are getting their news is drastically changing. The internet, particualry, has impacted journalism and advertising in many unexpected ways.
Before the internet's popularity, people got their news from either newspapers, radio, televison, or magazines. They read the articles and listened to the stories and felt content with just consuming that information and maybe discussing with friends. The main news organizations and advertising corporations controlled all main routes of mass communication with little input from from their readers and consumers.
The Internet has made it possible for those so called "civilians" to play a larger role in the world of news. Which, is frightening for news organizations and advertisers because it has made the market unpredictable. Print specifically is being impacted because more people are going to the Internet, where it is free to read the news and articles.
In the coming future, I believe the readers are going to play an even bigger role in journalism. The prime news orgs. need to realize the Internet has made the public's attention span even shorter. There best chance at keeping their heads above water, is to make the public feel they have control over what topics journalists are talking about. There needs to be a dialogue between journalists and civilians which in turn will allow a better understanding of those civilians. This will be beneficial to advertisers because they can better target potential consumers. Which means profits will be generated so that journalists can continue reporting without worrying about how they can afford their next meal.
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