Hard Lede:
SAN FRANCISCO — Google will announce its entry Tuesday into the small but growing business of “smart grid,” digital technologies that seek to both keep the electrical system on an even keel and reduce electrical energy consumption.
---- I liked this lede primarily because it was short and to the point. It answered all the essential questions.
---- I believe the reporter felt the most important part of the story was that Google was starting up a "smart grid" so users can keep track of their energy concumption.
Link:http://www.nytimes.com/2009/02/10/technology/companies/10grid.html?th&emc=th
Soft Lede:
WASHINGTON -- For many Americans -- those who don't watch cable news or troll political blogs -- Monday night was their first look at the 44th president at work.
---This lede was mediocre. It does not give any clues as to what kind of work Obama was doing. Maybe that was the reporters way of catching the reader's curiousity.
--- The reporter did a poor job letting the reader know what specifically he felt the point of the article was.
Link: http://www.commercialappeal.com/news/2009/feb/10/first-100-days-obama-all-business-in-first-press/
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